Using video testimonials for your business.
You might’ve heard the saying that fax tell and stories cell. I find this to be true when you are producing content for a website.
I think it’s important to have a testimonials tab on the website, so that, people can get a feel for what other peoples experience with you or your product is.
On some of the websites that I administer, I have found that testimonials is one of the most frequented pages on the website.
It is incredible how much credibility testimonials especially in the format of videos adds to your site.
So how do you do this? As you know, most people that experience your product or service aren’t readily available for a video. Even if they are face-to-face, they may not feel comfortable giving you a video testimonial because they have camera fright.
So here’s some tips on how to deal with this the best way.
The best solution that I found is to scan the Internet for reviews on a particular product once you have found some credible product reviews, and you know that it will work for your site, check out fiverr gigs. You can have people reenact your video testimonials.
I believe that most gigs require five dollars per 50 words of a video. I have used these services with lots of luck. Typically each gig has reviews and also actually examples of things that The actor has recorded in the past for other companies.
I have found that the video testimonials when added properly to a website, changes a lot.
I usually recommend that you have 4 to 5 testimonials back to back. These usually need to be less than 40 seconds long.
I find that the more really are the better, they don’t have to be over-the-top. I usually just grab all the videos that are produced and I drop them into a video editing software like Camtasia.